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About Hans Just

We are a company of dedicated people working with premium brands. Established in Denmark in 1867, today the group consists of Hans Just A/S in Denmark, Nigab AB in Sweden, Robert Prizelius AS in Norway, Beverage Partners Finland OY and BJC Distribution Z O.O. in Poland.

Hans Just Group holds the position as the leading independent, privately owned distributor of spirits and wine in the Nordic. We also have our own warehouse facilities at Trans-Alko, which is centrally located in the Copenhagen area. We can therefore offer delivery in Denmark within 24 hours, and within 48 hours to the rest of the Nordic countries.

The head office is located in Copenhagen in a ten floor, red brick building from 1917 near the harbour. Originally serving as a warehouse, the building is now an attractive office facility and you will find us on the two top floors.


For further information about the companies in Norway, Sweden and Finland, please visit the respective websites.

Robert Prizelius AS

Nigab AB

Beverage Partners Finland OY

Our values

Every day, year round, dedicated people in Hans Just A/S are working with premium brands. And in everything we do, we share a set of four values.

Business sense
The foundation of our company. We do this through reaching good agreements where all parties benefit so we create value for both our brand owners, customers, and our selves.


Responsible & Trustworthy
It is crucial in order to secure continued cooperation with all our partners. We are always well prepared, keep our promises, and show responsibility and common sense when dealing with the company’s resources.


For more than 150 years, relations between people have been the key to our success. We create and nurture relations to all our partners both externally and internally.


This is the driving force in everything we do. We are passionate about our brands which we are proud to represent in every context. We strive to be the best in our markets and create value for our partners.

Vision and Mission

The purpose of Hans Just A/S is incorporated in our vision and mission statements. They are essentially what we are all about and why we do what we do.

Our Vision
Continue increasing our market share and remain independently family owned.



Our Mission
Create value for our partners and excitement for our consumers by being inspiring, entrepreneurial, and innovative.

Corporate Social Responsibility

Hans Just A/S recognizes and supports the following as part of our CSR-policy.*

Human Rights
We support and respect internationally recognized human rights and will not take part in violation of these. We see diversity as an important asset. We commit to securing equal rights for our employees and will not accept discrimination or harassment, in particular discrimination and harassment on the basis of religion, race, skin color, gender, age, sexual or political orientation.

Work Rights
We support and will not hinder the employees’ right to voluntarily establish associations hereunder unions. We condemn and will not tolerate child labour, forced labour or involuntary prison work.

Hans Just A/S will contribute positively to the external environment and will as a minimum meet the legislation applicable.

Hans Just A/S does not accept any form of bribe.
Employees in Hans Just A/S are not allowed to accept any kind of bribe, or act under personal economic influence by partners.

Gifts, provision of meals or social activities in relation to meetings must not affect the decisions of the company or be perceived as if they have affected the decisions.

In general employees of Hans Just A/S are not allowed to receive or offer gifts that could be perceived as a reward or favouring. Gifts can be offered and accepted on occasions (round birthdays, jubilees etc.) as long as they do not affect the independence of the employee or the partner.

Employees in Hans Just A/S are committed to avoid any situation which could lead to a conflict between own interest and that of Hans Just A/S.

If an employee is doubtful whether a relation is in violation of this codex, management must be contacted in order to clarify the situation.


Hans Just Group’s Whistleblower policy

The whistleblower policy explains how the whistleblower system works at Hans Just Group. The policy further aims to ensure that potential misconduct reports are not withheld due to a lack of clarity on the whistleblower system.

Hans Just Group’s Whistleblower system

Hans Just Group has established a whistleblower system following the EU Directive 2019/1937.

Hans Just Group’s whistleblower system is operated by WhistleSystem ApS, ensuring a completely anonymous and secure process for the whistleblower. The whistleblower system shall be used if employees or other stakeholders experience serious misconduct or offenses in relation to Hans Just Group. Examples of what can be reported are further described in the whistleblower policy under “What can be reported?”.

Hans Just Group encourages you to contact your manager about incidents or misconduct. However, this is not always the most optimal approach and can cause reports to be withheld. Therefore, Hans Just Group has established a whistleblower system that, if you do not want or can go to your manager, or simply wish to remain anonymous, makes it possible to still report the offense.

Reports can be made by anyone with access to the system. At Hans Just Group, this includes internal stakeholders who have experienced misconduct.

The whistleblower’s report can include people, situations, and incidents. All stakeholders can be reported if the report is relevant under the criteria in “What can be reported?” in this policy and is related to Hans Just Group.

Hans Just Group has appointed the following administrator team:

Administrator (Gustav Just Karberg), Administrator (Heidi Ørnbøl)


What can be reported?

The whistleblower system can only be used to report serious misconduct or violations. Subjects such as cooperation difficulties, dissatisfaction with facilities, or dissatisfaction with conditions cannot be reported through the whistleblower system. In such cases, please refer to your manager.

Examples of subjects that can be reported through the whistleblower system include, but are not limited to, the following points.

  • Sexism
  • Sexual assault
  • Physical violence
  • Discrimination
  • Financial crime
  • Workplace safety
  • Consumer protection
  • Product Safety
  • Breach of procurement legislation
  • Breach of GDPR legislation
  • Breach of environmental legislation
  • Money laundering

However, it is Hans Just Group’s policy that we would rather have one report too much than one too little, to ensure that we receive all relevant reports. This means that if you are unsure whether you report can be reported under the whistleblower legislation, you are encouraged to submit the report.


How do you report?

Reports are sent through WhistleSystem.

Whistleblowers can access the system and report as follows:

1. Go to Hans Just Group’s Whistleblower System here:

2. Fill the form with the necessary information and documentation, so the administrator team can process the report effectively.
The report is completely anonymous. WhistleSystem is the only channel at Hans Just Group where misconduct can be reported anonymously.

Reports can be submitted by all relevant stakeholders with whom Hans Just Group has shared access information to the system.

After the report is submitted, a unique report ID will appear, which must be saved and kept in a safe place. You can log in and reopen your report with your report ID. This allows you to start an anonymous dialog, send further documentation, and answer clarifying questions from the administrator team. Hans Just Group encourages the whistleblower to log in regularly after the report has been submitted to respond to any follow-up questions.

Please see the user manual for a detailed description of the reporting process.

How are reports processed?

The reports are processed by Hans Just Group’s administrator team.

The process proceeds as follows:

  1. The administrator team will notify the whistleblower that the report has been received within 7 days.
  2. The administrator team assesses and categorizes the report and conducts an initial investigation. At this stage, it is possible that the administrator team needs more information or documentation from the whistleblower. The team will start an anonymous dialogue with the whistleblower through the system.
  3. The processing of the report is based on the type and severity of the report. Initially, the report is processed internally. In case of particularly severe misconduct or violations, the authorities can be involved in the investigation.
  4. The whistleblower is informed of the actions taken within 3 months of the submission of the report. In long-term cases, the whistleblower is updated on a regular basis.



The directive states that whistleblowers cannot be punished for reporting misconduct or violations. Thus, the whistleblower should not be concerned about private or career consequences following the report. If the report is relevant under the Whistleblower Directive, the whistleblower will not be punished by Hans Just Group after submitting the report.

This includes the following penalties (retaliation): Termination, suspension, degradation, failed promotion, change in working time and tasks, a decline in wages, intimidation, harassment, and social exclusion at work.

Hans Just Group’s whistleblower policy aims to encourage greater transparency and security for all employees and stakeholders.



The system utilizes several security measures that protect the whistleblower and the system in general. Some of these include:

  1. Full encryption throughout the process
  2. ISO 27001 certified (Information security)
  3. ISO 27701 certified (GDPR compliance)
  4. ISO 27001 approved servers in Europe
  5. Schrems II compliant
  6. SSL technology
  7. Shield and WAF on the application level
  8. Two-factor authentication at administrator level’
  9. Redundancy at both application and database level
  10. Architecture built on the latest technology
  11. Continuous AI monitoring
  12. No IP logging



Questions about Hans Just Group’s whistleblower system can be directed to:

Administrator (Gustav Just Karberg), Administrator (Heidi Ørnbøl)